JAIME BRIAS
+44 7464 016494
jaimebrias@gmail.com
SUMMARY
Dynamic Creative Strategist and Product Designer with extensive experience driving brand identity and creative strategies within the art and design sectors. Excel at collaborating with cross-functional teams to translate concepts into compelling, visually impactful solutions, enhancing both user experience and market presence. Proven track record of leading rebranding initiatives and designing sustainable, customised furniture, showcasing innovative design at international trade fairs. Adept in project management, seamlessly navigating the creative landscapes of e-commerce and education sectors, while enhancing operational efficiency and streamlining processes. Passionate about leveraging creative insights to foster brand growth and enrich customer engagement across diverse mediums.
AWARDS AND RECOGNITIONS
2025 Revelations Paris Participant - https://www.revelations-grandpalais.com/en/exhibitor/tadeco-home-jaime-brias-banquet-philippines/
2024 Shortlist, Good Design Award Philippines – Object Making Category (Curcuma Lamp)
2020 Semifinalist, Geneva Challenge - Advancing Development Goals. Project: Beastie - Reimagining The Emotional World
EDUCATION
Sotheby’s Institute of Art (Affiliated institution of The University of Manchester), London, England Master of Art (MA), Art Business, Merit | 2023 – 2024
Dissertation (Research and Business Plan): Next Gen Collecting (NGC): A Platform for Engaging the Next generation of Collectors in the Digital Age
Parsons School of Design – The New School, New York, NY, USA Master of Science (MS), Strategic Design and Management, 3.90 GPA | 2018 – 2020
Relevant coursework: Creative Project Management, Business Strategy, Design Innovation, Brand Development
Rhode Island School of Design, Providence, RI, USA Bachelor of Fine Arts (BFA), Industrial and Product Design, 3.70 GPA | 2012 – 2016
SKILLS & CERTIFICATION
Creative Strategy & Brand Development
Project Management & Business Innovation
UX/UI Design & User Research
3D Modeling & Prototyping (Rhino, Adobe Creative Suite)
Digital Marketing & Content Strategy
Cross-functional Team Leadership
Professional Work Experience
Creative Strategist | Product Designer | Consultant
Individual, Remote 2018 – Present
Freelancer Creative Consultant
Conceptualise and design innovative branding strategies to align with clients' visions and objectives. Collaborate with a diverse range of clients to tailor creative solutions that resonated with their target audience and differentiated them in the market. Manage multiple projects simultaneously, balancing creativity with strategic thinking to deliver high-quality results within strict timelines. Craft visually compelling presentations and pitch decks to showcase creative concepts, garner client buy-in, and secure new business opportunities.
· “Heart of Abaca” Lighting Sculpture: Develop detailed product drawings, measurements, and specifications while coordinating with the manufacturing team to refine designs and adjust lighting as needed. Write compelling product descriptions that highlight the unique design and materials. Conduct interviews as the designer to share insights on the creative process and significance of the piece.
o Spearheaded the creation of a sculptural lighting piece in collaboration with another designer and Tadeco Home, showcasing Filipino craftsmanship at the prestigious 2025 Revelations International Biennial of Crafts and Creation at the Grand Palais, Paris.
· Curcuma Product line expansion: Create original designs and detailed product drawings, focusing on craftsmanship and innovation. Coordinate with manufacturers to manage timelines and ensure seamless production. Conduct material studies to optimise design quality and functionality. Perform market research to align the collection with industry trends and consumer preferences.
o Led the design of an innovative lighting collection for Manila FAME 2025, an international trade show in the Philippines, partnering with Tadeco Home to deliver striking and market-aligned designs.
o Expanding the Fame 2025 product line by leveraging successful market-proven designs, incorporating consistent product treatment, fabric textures, and weaving techniques to develop a new set of innovative products.
Grove Gallery, London April 2025 – May 2025
Art Consultant & Sales
Played a role in client acquisition and art investment sales at one of the UK’s fastest-growing contemporary art galleries. Proactively engaged potential clients through outbound calls, introducing them to contemporary art investment opportunities and building lasting relationships grounded in trust and insight. Consistently met and exceeded structured sales targets, contributing to the gallery’s rapid growth and international expansion.
● Achieved top performance in client outreach and sales conversion, helping drive the gallery’s ambitious expansion across multiple London locations.
● Recognized for strong communication skills and resilience in a fast-paced, target-driven environment
ArtVisor, London April 2024 – June 2024
Strategic Research & Content Consultant
Performed in-depth market research and developed strategic content initiatives to elevate ArtVisor’s presence in the art and design industry. Formulated data-driven storytelling techniques to captivate audiences and strengthen brand identity. Refined digital user experience by redesigning interfaces, streamlining content delivery, and improving accessibility. Partnered with cross-functional teams to drive process improvements and optimise workflow. Reviewed and created artist portfolios on Canva and Artlogic for client previews and presentations.
● Enabled the CEO to deliver compelling and impactful presentations at Christie’s Education, elevating the focus on art history and enhancing audience engagement.
● Strengthened the platform's digital presence through strategic UX enhancements.
Anflocor, Philippines December 2021 – July 2023
Creative Strategist | Product Designer | Consultant
Drove brand identity and creative strategy development for key hospitality initiatives, ensuring compelling and unified user experience across all platforms. Collaborated with cross-functional teams such as marketing, engineering, and business stakeholders to translate strategic concepts into visually impactful design solutions. Implemented branding strategies showcased at prominent international trade fairs, such as Maison & Objet in France and Ambiente in Germany, affirming the company’s presence in global markets. Led the design process for customised, sustainable furniture by integrating functionality with locally sourced materials. Formulated strategic insights to bolster brand growth and enhance customer engagement consistency across print and digital mediums.
● Crafted original furniture pieces displayed at Maison & Objet, Paris, and Ambiente, Germany, contributing significantly to international market positioning.
● Led rebranding initiative for Isla Malipano, a subsidiary of Pearl Farm Beach Resort, encompassing logo creation and comprehensive print collateral.
● Supported Tadeco Home's creative director by facilitating communication updates on design adjustments, ensuring adherence to design targets.
Passfeed Inc., New York, NY May 2021 – July 2021
Project Manager | E-commerce Operations
Directed comprehensive UX improvements and digital transformations for PassEats' e-commerce system to enhance customer experience and operational efficiency. Optimised email marketing strategies with Zoho CRM, aligning communications with business goals. Engaged in market research and competitive analysis to identify potential revenue streams and business development opportunities. Collaborated with developers and designers to refine UX design, ensuring a seamless interface for buyers and sellers. Established standard operating procedures (SOPs) to streamline operations and maintain consistency across various business functions.
● Designed frontend UI/UX of the Passfeed app, coordinating daily with development teams in China to ensure design goals alignment.
● Automated email flows using Zoho CRM, enhancing communication efficiency.
Dendwell, New York, NY September 2020 – May 2021
Business Development Consultant
Developed mood boards and competitive analyses to bolster rebranding initiatives and augment brand visibility. Conducted thorough research into consumer behaviour, user experience, and emerging market trends, delivering strategic growth recommendations. Crafted internal resources and playbooks to streamline workflow and sustain brand consistency across platforms. Assisted in the creation of marketing campaigns and digital branding strategies. Collaborated in crafting brand strategy and refining product positioning for new launches, aligning brand identity with core consumer needs.
● Led the creation of a design directory showcasing 100 iconic designs, sourcing and editing images, writing product descriptions, and uploading content to the website using WordPress.
Additional Experience
Christies Chaimans Program 2022, London, UK
Operations Lead | Strategic Research & Design, Pandemic Professors, New York, NY
Product Designer | Creative Direction, Various Projects, Inc., New York, NY
LANGUAGES
English (Fluent)
Spanish (Basic)